Client
Sierra Blanca Development
Year

2020-2025

Deliverables
  • Brand Scouting
  • Masterplan
  • Architecture
  • Interior Design
  • Quality Survey
  • Design & Procurement of Karl Lagerfeld
  • Brand-related Marketing supervision

”Reinvent new combinations of what you already own. Improvise.

Karl Lagerfeld

Marbella’s Karl Lagerfeld Villas is a urban project which includes five villas of respectively 660, 695, 705, 805, and 845 square meters built on a total area of 9670 square meters. The projects is the result of a very sensitive masterplan with respect to design contents and detailed elements attentive to innovation and strictly connected to the superordinate principle of environmental sustainability, an inescapably crucial issue when considering the world’s future development.

The project not only responds precisely to market demand in the luxury sector by offering an architecture of great quality and elegance both aesthetic and technological, but also represents an intervention capable of sending a very important message in terms of environmental values ​​to the whole territory of Marbella; in particular, it is essential to remember that thanks to the project over 300/350 new trees (over 15 different essences which create a fragrant and colorful piece of forest, changing throughout the calendar year) will be planted with a consequent important contribution to biodiversity, while also reducing CO2 emission in the area.

The projects represents a new piece of a urban forestry strategy, an increasingly necessary prerequisite for many densely urbanized realities like the one in the Marbella area. Moreover, very close to the site, the construction of over 2 km of cycle paths is expected, providing the city with an important contribution to the city’s slow planning strategy with the aim of encouraging an alternative mobility also in the most exclusive areas.

A final strategic theme on the masterplan scale is certainly water; a watercourse, in fact, crosses the entire plot of the villas flowing from north to south, creating an ideal humid environment for developing a unique and special microclimate.

From some benchmark research, this masterplan intended for the luxury market appears to be one of the very few urban projects development plans in the international field which is totally carbon neutral and carried out with “clean” technical and constructive solutions compared to nowadays the production standards.

The project, according to the Architect Andrea Boschetti, aims to dialogue with the ethical spirit of Karl Lagerfeld.

“This project is a real cultural model with international reference, both in terms of ecological culture and transition to new construction models.
The founding principles of the masterplan and the project of the 5 villas will push towards a more sustainable clean construction, in line with many of the points set by the 2030 agenda. 
An iconic design, innovative in terms of true sustainability”.

Credits
  • Head of Design: Andrea Boschetti
  • Design Project Manager: Cecilia Gozzi
  • Design Director: Riccardo Minervini
  • Design Team: Ana Lazovic, Giuliana Musso, Mattia Ruscio, Andrea Roma, Cristina Belfanti

Colors & Materials

  • Terrazzo flooring
  • Reflective ceramic tiles
  • Iroko wood
  • Polished steel
  • Matt black steel
  • Glass

“Karl Lagerfeld Villas, Marbella speaks to us of the noble principle coined by the great architect Ludwig Mies van der Rohe “less is more”.

Our reference for this project is not a reduction to a minimal language, neither a structure that cancels its own codes and signs in the context.
It is a dialectical element, an inclusive dialogue with nature
where architecture tries to speak its same language, without however renouncing to its own cultural, aesthetic and formal essence”.
(quote 2 from Andrea on architecture)

In its founding principles the project also takes into consideration multiple aspects simultaneously, such as:

  • attention to the geographical identity of the place
  • the natural and vegetative environment
  • the stratified culture of urbanization
  • luxury as the value of an elegant exclusivity, characteristic of a multicultural hospitality that has always characterized the habitat of these hills overlooking Gibraltar