The launch of Tokyo Private Villa HIROO Interiors by FENDI Casa marks a new chapter in The One Atelier’s international work, bringing its interior design expertise to Japan for the first time
A new chapter for The One Atelier in Japan
On 27 October 2026, Tokyo Private Villa HIROO. Interiors by FENDI Casa was launched in Tokyo, introducing a private residence that brings together Italian design sensibility and Japanese architectural culture.
Located in Hiroo, one of Tokyo’s established residential neighbourhoods, the 980 sqm villa has been developed by List Sotheby’s International Realty in partnership with List Development, with interiors by FENDI Casa designed by The One Atelier. The project reflects a shared vision of residential design in which architecture, interior spaces and brand identity contribute to a coherent living experience.
Translating design identity into a residential experience
At HIROO, the design approach goes beyond the selection of individual furnishings. FENDI Casa’s design language is integrated into the wider interior concept, in dialogue with materials, finishes and spatial relationships that shape the character of the residence.
The project brings Italian design sensibility into conversation with Japanese architectural culture, balancing the identity of an internationally recognised design house with the specific context of its location. Each element contributes to an integrated approach to interiors, where design and materiality work together to define the experience of the home.
For The One Atelier, HIROO represents an opportunity to bring its experience in branded residential interiors to a new market, contributing to a project shaped by the collaboration between developer, design house and interior design team.
”From the outset, we wanted the design to work in harmony with the villa’s expansive architecture. The privacy, natural light and central courtyard already give the house a unique identity. We wanted to build on the existing structure, seamlessly integrating FENDI Casa’s DNA, through quality materials, furnishings and craftsmanship to create a lifestyle property with exceptional areas for both calm relaxation and next level entertaining amenity space.
Beyond HIROO: a conversation on design, collaboration and the future of branded living in Japan
To explore the vision behind HIROO and its place within Japan’s evolving residential landscape, we present an exclusive featured interview with Mr. Mugi Fukushima, Managing Director at List Sotheby’s International Realty, offering insights into the thinking behind Tokyo Private Villa HIROO and the shared ambition that brought the project to life.
Recognising an Opportunity
When you first began imagining HIROO, what did you feel was missing from the existing residential landscape in Tokyo — and what made you believe this project could offer something different?
Tokyo is home to many residences that offer exceptional standards in terms of location, architecture, and amenities. However, through our interactions with affluent clients from Japan and overseas, we have come to recognize that the value people seek in a home extends beyond space and functionality. Increasingly, it encompasses the quality of time spent there, personal lifestyle, and the expression of individual aesthetic sensibilities.
To meet these evolving expectations, we believed it was essential to create a residence that brings together not only outstanding real estate quality, but also design, culture, and the philosophy of a distinguished brand.
We chose Hiroo as the setting for this vision because of its unique combination of tranquility, international character, and heritage as a prestigious residential neighborhood. By respecting the distinctive qualities of the area while incorporating a global design perspective, we sought to create an exceptional residence that reflects the values and aesthetic sensibilities of those who call it home.
Finding the Right Partners
Every ambitious project depends on finding partners who share its underlying ambition. What made you feel that FENDI Casa and The One Atelier were the right collaborators for HIROO, and how did the different perspectives come together throughout the process?
FENDI Casa’s exceptional craftsmanship, meticulous attention to materials, and sophisticated design philosophy resonated deeply with our vision of residential excellence.
The One Atelier also brings extensive international experience collaborating with a diverse range of brands across different markets, along with specialized expertise in translating a brand’s identity and philosophy into architecture and interior design.
We brought our understanding of the Japanese residential market and the values of our clients; FENDI Casa contributed its distinctive aesthetic vision; and The One Atelier provided the expertise to integrate these elements into a cohesive living environment.
By respecting each other’s strengths and engaging in continuous dialogue, we believe we have created a new form of residential value that goes beyond a conventional brand collaboration.
Making Italian Design Feel at Home
Bringing an Italian design house into a Japanese residential context requires more than translating a brand into interiors. What did it mean to you to create a residence that reflects an international design identity while remaining connected to the character of Tokyo?
Tokyo, alongside New York and Paris, has become one of the world’s most attractive global cities for affluent individuals seeking to own real estate. Yet we believe there remains a limited supply of exceptional residences that truly meet the lifestyles, expectations, and aesthetic sensibilities of an international clientele.
Drawing on the insights we have gained through Sotheby’s International Realty’s® global network, our ambition is to develop residences that offer authentic, enduring value and meet the expectations of discerning buyers worldwide.
With HIROO, we sought to bring together FENDI Casa’s exceptional Italian craftsmanship and sophisticated design sensibility with the refinement, subtlety, and harmony deeply rooted in Japanese architectural culture.
Rather than simply introducing international luxury into Japan, our goal was to create a truly distinctive residence that respects the unique character of Hiroo while appealing to sophisticated buyers from around the world. Our aspiration is not to create a luxury residence that could exist anywhere in the world, but rather a distinctive home that could only have been realized here in Hiroo, Tokyo—one that will continue to be appreciated and cherished for many years to come.
Looking Ahead: HIROO and the Japanese Market
Looking ahead, how do you see the Japanese residential market evolving, and what role do you believe branded residences could play in shaping its future? From this perspective, what do you hope HIROO will represent for List Development?
Looking ahead, we believe that values extending beyond location and building specifications will become increasingly important in Japan’s luxury residential market.
A home is evolving from simply a place to live into a reflection of its owner’s aesthetic sensibilities, lifestyle, and personal philosophy. We see branded residences as one of the emerging residential choices that can respond to these changing expectations.
However, what truly matters is not the brand name itself, but how its philosophy, commitment to quality, and design principles are thoughtfully integrated into the living environment and experienced in everyday life.
For us, HIROO represents more than an individual development project. It is an important step toward expanding our branded residences business in Japan.
Building on the experience and insights gained through this collaboration, we hope to continue introducing new forms of residential value that respect and celebrate the unique character, culture, and heritage of each location in Japan.
Discover Tokyo Private Villa HIROO
Explore the project and learn more about the design vision behind the residence: click here.
