Pet Spas, Michelin Chefs and an F1 Simulator: How Brands are Selling Homes to the Global Super Rich

Prices are high and rising yet demand is surging for super high-end homes being run by some of the world’s top brands in hospitality and beyond

The One Atelier, a consultancy firm working with brands including Armani, Breitling and Lamborghini, highlights that prices at Fendi Casa in Marbella doubled within two years of launch, reaching €20,000 a square metre, a record for the region.