Over the past two decades, branded residences have become a defining force in luxury real estate (writes Michele Galli, CEO of The One Atelier). Once only found in elite enclaves like Miami, London and Dubai, the model is now moving beyond mature markets and into emerging high-growth economies. From Asia to South America and Africa, this evolution marks more than a geographical shift. It reflects a reconfiguration of global wealth, aspiration and the language of luxury itself.
I have for a long time understood that branded residences sit at the intersection of experience, design and cultural identity. What is now unfolding in the emerging markets globally confirms that belief and highlights a new frontier for residential real estate and value creation.
This evolution marks more than a geographical shift. It reflects a reconfiguration of global wealth, aspiration and the language of luxury itself.
